VISIONISTA
Visionista Eyewear
Client
Design Lead
Role
2022
Year
ABOUT PROJECT
With Visionista, I didn't just want to design another eyewear brand; I wanted to start a movement. My vision was to create a brand for a generation that refuses to hide—a generation that is youthful, dynamic, and unapologetically innovative. The core idea was to challenge the very notion of 'perfection.' I designed Visionista for those who want to express their true selves and make a statement, embracing every unique flaw. This wasn't about correcting vision; it was about correcting self-perception.
DESIGNING GOAL
My focus was on a symbolic form that felt both harmonious and sophisticated. I designed the logo with a clean, symmetrical structure to evoke a modern and youthful feel, stripping away unnecessary textures. The result is a design that feels both classy and timeless. I even introduced subtle conflicting styles within the symmetry—a nod to the brand's rule-breaking spirit—ensuring the logo would feel current for years to come, never outdated.
LOGO IDEAS & LAYOUT
The eye: represents vision, ideals, seeing things, predicting trends.
Shield: represents protection, solid, certainty, safety, peace of mind, trust.
The horn: the symbol of the zodiac Aries, enthusiasm, fire, exploding, pioneer, enthusiasm, leader.
Vertical Logo
Horizontal Logo
