MITSUBISHI HEAVY INDUSTRIES
Hai Li Co., Ltd
Client
UI Designer
Role
2024
Year
ABOUT PROJECT
The Mitsubishi Heavy Industries website revamp project was an extensive redesign and rework of their existing e-commerce platform dedicated to selling air-conditioners. The primary aim was to transform the old, outdated website into a modern, user-friendly, and responsive e-commerce experience.
DESIGNING METHOD
For the Mitsubishi Heavy Industries redesign, my focus was entirely on the user. I created a clean, user-friendly interface that simplifies the shopping experience, regardless of technical skill. The new, streamlined navigation helps users find products in seconds. To build confidence and ease the purchasing process, I integrated key e-commerce features like product comparisons and a highly intuitive checkout, all within a fully responsive design that works flawlessly on any device.
CHALLENGES
Outdated User Interface
Conducted thorough research on contemporary design trends and implemented a clean, modern aesthetic. Ensured the design was fully responsive, providing a consistent and engaging user experience across all devices.
Old Product Listing UI
New Product Listing UI
complex navigation
Redesigned the navigation structure to be more intuitive and user-friendly. Introduced clear categories and subcategories, a robust search function, and filter options to help users find what they need quickly.
Before revamp
After revamp
lacking of visual appeal
Utilized high-quality images, engaging graphics, and consistent branding elements throughout the site.
The original UI lacked a cohesive visual language and consistent styling
New modern UI
