K.MIE COSMETIC

Client

Brand Designer

Role

Year

2025

ABOUT PROJECT

The challenge for K.MIE was to create a cosmetic brand that speaks to a new generation: the youthful yet sophisticated lipstick connoisseur. My vision was to fuse modern, dynamic energy with a timeless sense of luxury. K.MIE is therefore positioned as more than just a product; it’s a tool for confident self-expression, designed to feel both aspirational and excitingly new.

DESIGN GOALS

My design goal was to build a cohesive brand that felt both classic and contemporary. I created a strong, elegant logo system and paired a powerful red and sophisticated black color palette with a fresh green accent for a youthful twist. The typographic system reflects this duality, using the high-fashion serif "Vonca" for a luxurious feel , balanced by the clean sans-serif "Archivo" family for modern clarity. The result is a brand identity that is as confident and stylish as its customers.