ÉTIENNE

ÉTIENNE LTD. (UK)

Client

Design Lead

Role

2022

Year

INTRODUCTION

The Etienne project involved designing a sophisticated, responsive e-commerce website dedicated to selling high-quality craft furniture. The primary objective was to create an engaging online platform that not only facilitated seamless shopping but also showcased the company’s unique offerings and the work of talented interior designers.

DESIGNING GOALS

Develop an intuitive and user-friendly interface that enhances the shopping experience for customers. Highlight the unique craft furniture and the skills of interior designers through high-quality images and detailed descriptions.

A major focus was performance and accessibility. We trimmed visual excess, introduced generous whitespace, and crafted a typographic system that was both expressive and legible. Subtle hover states, interactive icons, and intuitive flows guided users from discovery to action. This approach transformed their site into more than a portfolio — it became a living brand experience.

CHALLENGES

Balancing Aesthetics with Functionality

My team employed a minimalist design approach, emphasizing clean lines and high-quality images to showcase the furniture. This was complemented by a user-friendly interface that ensured easy navigation and seamless shopping.

Product & Lookbook

Introduction & Categories

Ensuring Responsiveness Across Devices

We adopted a mobile-first design strategy, ensuring the site was fully optimized for smaller screens and then scaling up for larger devices

Integrating Comprehensive E-Commerce Features

We integrated essential e-commerce features such as product listings, a shopping cart, a streamlined checkout process, and secure payment options. We ensured that each feature was intuitively designed and easy to use, facilitating a hassle-free shopping experience for customers.

Shop Interfaces

Enhancing User Engagement

We added interactive elements like customer reviews, wide range of interior articles, and an inspiration lookbook showcasing how the furniture can be styled in different interiors.