ADVENZA

The Southern Rubber Industry Joint Stock Company

Client

Design Lead

Role

2022

Year

ABOUT PROJECT

The Advenza project involved designing a comprehensive, responsive e-commerce website dedicated to selling car tires, along with a robust platform for distributors to order and manage their stock. The primary focus was to create a seamless and efficient user experience for both end consumers and distributors.

DESIGNING GOALS

Develop an intuitive interface that simplifies the shopping experience for consumers and the management process for distributors. Utilize high-quality images and modern design elements to create an engaging user experience that aligns with the brand's identity.

The project required designing a platform that caters to both car tire shoppers and distributors, each with unique requirements.

CHALLENGES

Diverse User Needs

The project was conducted in-depth user research to gather insights from both consumer groups. This helped us tailor the user interfaces to meet the specific needs of shoppers and distributors, ensuring a smooth and efficient experience for both.

Member Section

Ensuring Responsiveness Across Devices

Embracing a mobile-first design strategy, we ensured that the website was fully responsive. We utilized flexible grid layouts, responsive images, and CSS media queries to guarantee optimal functionality and aesthetics across all devices.

Implementing Advanced Search and Filtering

I did design an intuitive search system with robust filtering options, including tire size, brand, and price range. Backend optimizations and caching strategies ensured that users received quick and accurate results.

Search Tire by Car Model

Search Tire by Tire Radius

Boosting User Engagement

A strong member section was built where consumer can track their order, history and their warranty issues. In addition, in-depth guideline such as how to shop, active online warranty and request product coverage completely online.

Tracking Order

Product Coverage

Streamlining Inventory Management for Distributors

SaaS section must be a user-friendly dashboard, enabling distributors to manage products effortlessly. Features like bulk uploads, stock level alerts, and performance analytics helped distributors maintain and optimize their inventory.